Adult indursty dating sites revenue

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests. The Passion Network, for example, is a small empire of dating hubs like bronypassions. Thanks to the growth of such sites, the industry has expanded at 3. Analysts expect the acceleration to continue over the next five years. Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

That growth is already beginning to attract investors. The field is already crowded, with almost 3, companies running dating sites, according to a report last fall from business research firm IBISWorld. The report projects the industry to add about a hundred companies per year over the next four years. The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.

The stats are staggering. Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen. In , just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau. Plus, more people are getting online all the time— 70 percent American adults had broadband access as of last May, up from 42 percent in Disapproval has gotten especially rare among somethings, who grew up with web dating as the norm, says eHarmony spokesman Grant Langston.

Online daters now spend more time on dating apps than they do on the sites themselves. And by , more than 80 percent of the population will own a smartphone up from 46 percent in , according to IBISWorld. Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile. Baby Boomers in the to year-old range may be the group attracting the most industry competition, according to IBISWorld.

Emerging sites appealing to them include SeniorPeopleMeet. The biggest players also are adding cross-over lines of business.

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